POSTER Sarah Finnie COLLABORATIONS MEDIA AND AWARDS
1. TALK ABOUT IT 2. ACTIVATE TRUSTED MESSENGERS 3. KEEP IT SIMPLE 4. LIGHTEN UP! 5. RESPECT THE SCIENCE 6. SHARE RELIABLE RESOURCES 7. LAND THE ONE-TWO PUNCH 8. USE COMPELLING IMAGES 9. TAKE BOLD ACTION 10. CONVINCE THE CAUTIOUS 11. TIMING IS EVERYTHING 12. BRING IT HOME

Accelerating America's transition

to clean energy

by leveraging the power of,

well,

Americans.

 

A COLLECTION OF INFLUENTIAL REPORTS, ORGANIZED CHRONOLOGICALLY BY RELEASE DATE.

 

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GLOBAL ENERGY TRANSFORMATION: A ROADMAP TO 2050. INTERNATIONAL RENEWABLE ENERGY AGENCY

“Renewable energy could meet 86% of global power demand by 2050, IRENA concludes.” 9 April 2019, source edie newsroom

If policymakers, businesses and investors across the world collaborate to scale-up renewable energy and to electrify sectors such as transport and heavy industry, 86% of the global power demand could be met with clean energy by 2050, new research from the International Renewable Energy Agency (IRENA) has found. Download the report here.

A MAJORITY OF AMERICANS ARE CONCERNED OR ALARMED ABOUT OUR CHANGING CLIMATE. More than half of those who are interested in global warming or think the issue is important “rarely” or “never” talk about it with family and friends.

we need more EFFECTIVE ways to have the conversation.

LET’S take advantage of established climate communications, academic & scientific research, to inform effective content. 

 
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Effective

Communication

The 51 Percent Project identifies vetted engagement principles and standout content: messaging that moves people to action –– images, data, data visualizations, graphs, gifs, headlines, stories, video, audio, posters, t-shirts, meatballs, neckties. Sweeping strategies like #WeAreStillIn, the RE100, and the Consensus Project. Stunning art installations like Lorenzo Quinn’s hands in Venice and Follow the Leaders (both pictured below).

Whatever works. Our scientists warn that the clock is ticking.